— CASE STUDY
How I Built a Complete Funnel System
That Attracts and Books Clients
on Autopilot in 60 Days
Business
EmplifyWorks
Industry
Funnel Strategy for Female Coaches
Platform
GoHighLevel (GHL)
Timeline
60 Days
Strategy
Hybrid Inbound and Outbound
7
PAGES BUILT
2
FUNNEL
3
EMAILS
100%
AUTOMATED
The Starting Point
The Challenge
When I launched EmplifyWorks, I had the skills and the offer but no system to consistently attract and convert leads into clients. I needed a complete automated funnel that would do the selling for me.
THE PROBLEM
No lead generation system - relying on word of mouth only
No email list - no way to nurture cold leads
No booking system - missing potential clients
No automated follow-up - manually chasing every lead
THE GOAL
Build a complete funnel system that works on autopilot
Generate qualified leads through a free lead magnet
Nurture leads automatically through email sequence
Convert leads to booked calls without manual follow-up
The Approach
The Strategy
After analyzing the business context using the 5-factor decision framework, I chose a Hybrid approach combining inbound and outbound tactics.
5 Factor Analysis
FACTOR
FINDING
Business Stage
Startup - needs credibility fast
Budget
60 days - needs speed
Timeline
Bootstrapped - no heavy paid ads
Audience
Research-driven female coaches
Product
High-ticket - needs trust first
Decision - Hybrid Approach
Short timeline needed outbound speed. High-ticket product needed inbound trust. Bootstrapped budget needed content over paid ads.
Channel Mix
inbound
Portfolio Site
Lead Magnet
OUTBOUND
Direct Outreach
FB Groups
bridge
Email Sequence
GHL Automation
CRM Pipeline
CORE MESSAGING
We help female business coaches build done-for-you funnel systems that attract and convert clients on autopilot - using the proprietary
S.E.E.D. Framework - Strategy, Execution, Experience, Design
What Was Built
The Solution
I built two complete funnel systems using GoHighLevel - a Portfolio Funnel and a Lead Funnel - fully connected and automated.
Portfolio Funnel - 5 Pages
Lead Funnel - Automated Sequence
TOOLS AND TECHNNOLOGY
How It Was Built
TOOL
PURPOSE
USED FOR
GoHighLevel
Main platform
Funnel pages, forms, calendar, email, automation, CRM
The Approach
The Strategy
After analyzing the business context using the 5-factor decision framework, I chose a Hybrid approach combining inbound and outbound tactics.
5 FACTORS ANALYSIS
FACTOR
FINDING
Business Stage
Startup - needs credibility fast
Budget
Bootstrapped - no heavy paid ads
Timeline
60 days - needs speed
Audience
Research-driven female coaches
Product
High-ticket - needs trust first
Decision - Hybrid Approach
Short timeline needed outbound speed. High-ticket product needed inbound trust. Bootstrapped budget needed content over paid ads.
Channel Mix
inbound
Portfolio
Site
Lead
Magnet
outbound
Direct Outreachk
Facebook Group
Bridge
Email Sequence
GHL Automation
CRM
Pipeline
The Approach
The Strategy
After analyzing the business context using the 5-factor decision framework, I chose a Hybrid approach combining inbound and outbound tactics.
Portfolio Funnel - 5 Pages
Lead Funnel - Automated Sequence