— CASE STUDY
How I Built a Funnel That Consistently Books Clients in 60 Days
A complete funnel system designed to attract qualified leads, nurture them, and turn them into booked discovery calls on autopilot.
Business
EmplifyWorks
Industry
Funnel Strategy for Female Coaches
Platform
GoHighLevel (GHL)
Timeline
60 Days
Strategy
Hybrid Inbound and Outbound
7
FUNNEL PAGES
2
CONVERSION PATH
8
EMAIL SEQUENCES
100%
AUTOMATED
BUSINESS
emplifyworks
INDUSTRY
female strategy for Female Coaches
PLATFORM
GoHighlevel (GHL)
TIMELINE
60 Days
STRATEGY
Hybrid Inbound and Outbound
7
2
3
100%
PAGES BUILT
FUNNEL
EMAILS
AUTOMATED
The Starting Point
The Challenge
THE FUNNEL WAS NOT CONVERTING
Traffic was coming in, but no calls were booked
Leads were dropping off after opting in
No clear path from interest to action
Follow-up system was missing
BUILD THE FUNNEL THAT:
Attracts the right audience
Moves leads toward booking a call
Nurtures trust through structured follow-up
Runs consistently without manual effort
The Approach
The Strategy
We focused on fixing the gaps that stop funnels from converting.
5 Factor Analysis
FACTOR
FINDING
Business Stage
Startup - needs credibility fast
Budget
60 days - needs speed
Timeline
Bootstrapped - no heavy paid ads
Audience
Research-driven female coaches
Product
High-ticket - needs trust first
Decision - Hybrid Approach
Short timeline needed outbound speed. High-ticket product needed inbound trust. Bootstrapped budget needed content over paid ads.
CHANNEL MIX
INBOUND
Portfolio Site
Lead Magnet
OUTBOUND
Direct Outreach
FB Groups
BRIDGE
Email Sequence
CRM Pipeline
CORE MESSAGING
We help female business coaches build done-for-you funnel systems that attract and convert clients on autopilot - using the proprietary
S.E.E.D. Framework - Strategy, Execution, Experience, Design
What Was Built
The Solution
A complete funnel system built to guide leads step by step.
FOLLOW-UP
✔ Opt-in
✔ Email Nurture
✔ Booking
✔ Follow-Up
FUNNEL PAGES
✔ Landing Page
✔ Opt-in Page
✔ Thank You Page
✔ Booking Page
✔ Confirmation Page
EMAIL SYSTEM:
✔ Lead Nurture Sequence
✔ Booking Push Email
✔ No-Show Follow-Up
✔ Re-Engagement Emails
TOOLS AND TECHNNOLOGY
How It Was Built
TOOL
PURPOSE
USED FOR
GoHighLevel
Main platform
Funnel pages, forms, calendar, email, automation, CRM
Canva
Design Tool
Lead magnet PDF, graphics, email headers
Veo 3
AI Image Generation
3D clay render icons for funnel pages
Hostinger
Domain Management
emplfiyworks.com and Sub Domain Set-up
Custom Css
Design Enhancement
Hover effects, glow effects, gold gradients in GHL
Zoom
Video Calls
Discovery Call Platform
Outcomes
Results and Learnings
7
FUNNEL PAGES
Portfolio and Lead Funnel
2
COMPLETE FUNNELS
Portfolio and Lead
8
AUTOMATED EMAILS
Full Nurture Sequence
18
18 CHECKLIST POINTS
Scoring System
8
PIPLELINE STAGES
Full CRM Set-Up
100%
AUTOMATED
Zero Manual Follow-Up
1
Start with Strategy Before Design
Defining the funnel strategy first - channel mix, messaging, lead magnet - made the build process faster and more focused
2
Consistent Branding Builds Trust
Using the same colors, fonts, and tone across all pages and emails created a professional and cohesive experience for visitors
3
Simple Automation is More Reliable
A clean 3-email sequence with clear conditional branches performed better than complex workflows with too many steps.
4
Lead Magnet Must Bridge to Paid Offer
The checklist directly connected to the discovery call - making the next step obvious and natural for the subscriber.
Building this funnel system taught me that the best funnel is not the most complex one. It is the one that is clear, consistent, and moves people from curious to convinced.
Eliza Montajes - EmplifyWorks
The Approach
The Strategy
After analyzing the business context using the 5-factor decision framework, I chose a Hybrid approach combining inbound and outbound tactics.
5 FACTORS ANALYSIS
FACTOR
FINDING
Business Stage
Startup - needs credibility fast
Budget
Bootstrapped - no heavy paid ads
Timeline
60 days - needs speed
Audience
Research-driven female coaches
Product
High-ticket - needs trust first
Decision - Hybrid Approach
Short timeline needed outbound speed. High-ticket product needed inbound trust. Bootstrapped budget needed content over paid ads.
Channel Mix
inbound
Portfolio
Site
Lead
Magnet
outbound
Direct Outreachk
Facebook Group
Bridge
Email Sequence
GHL Automation
CRM
Pipeline
What Was Built
The Solution
I built two complete funnel systems using GoHighLevel - a Portfolio Funnel and a Lead Funnel - fully connected and automated.
FOLLOW-UP
✔ Opt-in
✔ Email Nurture
✔ Booking
✔ Follow-Up
FUNNEL PAGES
✔ Landing Page
✔ Opt-in Page
✔ Thank You Page
✔ Booking Page
✔ Confirmation Page
EMAIL SYSTEM:
✔ Lead Nurture Sequence
✔ Booking Push Email
✔ No-Show Follow-Up
✔ Re-Engagement Emails
TOOLS AND TECHNNOLOGY
How It Was Built
TOOL
PURPOSE
USED FOR
GoHighLevel
Main platform
Funnel pages, forms, calendar, email, automation, CRM
Canva
Design Tool
Lead magnet PDF, graphics, email headers
Veo 3
AI Image Generation
3D clay render icons for funnel pages
Hostinger
Domain Management
emplfiyworks.com and Sub Domain Set-up
Custom Css
Design Enhancement
Hover effects, glow effects, gold gradients in GHL
Zoom
Video Calls
Discovery Call Platform
— AUTOMATIONS
The System Behind the Pages
Every funnel I build comes with a complete automated backend. From the moment a lead opts in to the moment they book a call. No manual follow-ups. No leads falling through the cracks.
Workflow 01
email automation
Checklist Email Sequence
An automated 3-email nurture sequence that triggers the moment a lead opts in to the free Discovery Call Funnel Checklist. Every email is timed and personalized no manual sending required.
WHY THIS MATTERS
① Instant delivery
② Behavior-based branching
③ Auto-Tagging
④ Zero Manual Effort
Workflow 02
BOOKING automation
Booking Sequence
A fully automated pre-call sequence that kicks in the moment someone books a discovery call
WHY THIS MATTERS
① Reduces no - show
② Professional Experience
③ Zoom Link Delivery
④ Pipeline Auto Update
Workflow 03
re-engagement
No Show Sequence
WHY THIS MATTERS
① Recover lost opportunities
② Saves Time
③ Warm and Professional Tone
④ Auto Tagging
Workflow 04
FOLLOW - UP
Did Not Push Through
WHY THIS MATTERS
① Nurture undecided leads
② No Pressure Approach
③ Last Attempt Email
④ Pipeline Update
WANT THE SAME SYSTEM?
Let's Build Your Funnel Together
If you are a female business coach who wants a done-for-you funnel system that attracts and books clients on autopilot - let's talk.
Free. 45 minutes. Zero pressure.
Outcomes
Results and Learnings
7
FUNNEL
PAGES
Portfolio and Lead Funnel
2
COMPLETE FUNNEL
Portfolio and Lead
3
AUTOMATED EMAILS
Full Nurture Sequence
18
CHECKLIST POINTS
Scoring System
8
PIPLELINE STAGES
Full CRM Set-Up
100%
AUTOMATED
Zero Manual Follow-Up
1
Start with Strategy Before Design
Defining the funnel strategy first - channel mix, messaging, lead magnet - made the build process faster and more focused
2
Consistent Branding Builds Trust
Using the same colors, fonts, and tone across all pages and emails created a professional and cohesive experience for visitors
3
Simple Automation is More Reliable
A clean 3-email sequence with clear conditional branches performed better than complex workflows with too many steps.
4
Lead Magnet Must Bridge to Paid Offer
The checklist directly connected to the discovery call - making the next step obvious and natural for the subscriber.
Building this funnel system taught me that the best funnel is not the most complex one. It is the one that is clear, consistent, and moves people from curious to convinced.
Eliza Montajes - EmplifyWorks
— AUTOMATIONS
The System Behind the Pages
Every funnel I build comes with a complete automated backend. From the moment a lead opts in to the moment they book a call. No manual follow-ups. No leads falling through the cracks.
WORKFLOW #1
EMAIL AUTOMATION
Checklist Email Sequence
An automated 3-email nurture sequence that triggers the moment a lead opts in to the free Discovery Call Funnel Checklist. Every email is timed and personalized no manual sending required.
WHY THIS MATTERS
① Instant delivery
② Behavior-based branching
③ Auto-Tagging
④ Zero Manual Effort
WORKFLOW #2
BOOKING AUTOMATION
Booking Sequence
A fully automated pre-call sequence that kicks in the moment someone books a discovery call
WHY THIS MATTERS
① Reduces no - show
② Professional Experience
③ Zoom Link Delivery
④ Pipeline Auto Update
WORKFLOW #3
RE-ENGAGEMENT
No Show Sequence
WHY THIS MATTERS
① Recover lost opportunities
② Saves Time
③ Warm and Professional Tone
④ Auto Tagging
WORKFLOW #4
FOLLOW - UP
Did Not Push Through
WHY THIS MATTERS
① Nurture undecided leads
② No Pressure Approach
③ Last Attempt Email
④ Pipeline Update
Want the Same System?
Let's Build Your Funnel Together
If you are a female business coach who wants a done-for-you funnel system that attracts and books clients on autopilot - let's talk.
Free. 45 minutes. Zero pressure.
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